Wednesday, January 11, 2012

The 2011 Report on Schiffli Machine Embroidery: World Market Segmentation by City

The 2011 Report on Schiffli Machine Embroidery: World Market Segmentation by City Review


The 2011 Report on Schiffli Machine Embroidery: World Market Segmentation by City Overview

This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.

In what follows, I summarize the economic potential for the world's major cities for "Schiffli machine embroidery" for the year 2011. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales.

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Tuesday, December 13, 2011

Tuesday, December 6, 2011

Brother PE770 Embroidery Machine with USB Memory-Stick Compatibility

!: Best Prices Brother PE770 Embroidery Machine with USB Memory-Stick Compatibility Free Shipping


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The PE770 embroidery machine is compatible with USB memory stick for easy import of designs. Stitch designs up to a maximum of 5" x 7" on this outstanding machine. You can embellish everything from home decor to T-shirts with one of 136 built-in embroidery patterns which include delicate scrollwork, intricate florals, classic quilt patterns as well as 6 built-in lettering fonts and so much more. Add finishing touch with the 10 built-in frame shapes and 12 border styles.

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Thursday, December 1, 2011

How to Hoop Satin Jackets For Machine Embroidery

!: How to Hoop Satin Jackets For Machine Embroidery

I'd like to give you some tips for hooping satin jackets for machine embroidery. We do not need topping for satin jackets because it is a stable fabric, unlike sport shirts and t-shirts which are knits and stretchy.

Hooping satin jackets is one of the trickiest little jobs for the new embroiderer to master. The design placement on the jacket back must be just right - not too low or high - and it must be straight. For placement, one rule of thumb is to place the bottom of the lettering (if using an arc, measure for the letter at the top of the arc) seven inches down from the collar seam. Another is to place the design's center at approximately 9 or 10 inches down from the collar seam. (This is just a guideline. If you need to, get a sewout of the design or photocopy the actual size and lay it on the jacket to determine the best placement.) To get the design straight, lay the jacket flat and smooth, and using clothespins, attach a yardstick under each sleeve where the seams come together. Draw a line with tailor's chalk or soap for the horizontal placement. Make a halfway mark on this line to show the center. Be sure to double-check these measurements with your eye - jacket making is not an exact science and sometimes you have to adjust one way or another to make up for discrepancies in measurements.

To avoid the bubble that pops up if the lining and the satin aren't aligned, use a hooping board that the jacket can drape over naturally, so both layers are right where they're supposed to be. Check for straightness with a ruler against the hooping board's straight edge, using your soap line as a guide. Once the jacket is hooped, hold it up by the hoop and see if the two layers are even at the top, or if one seems to be pulled into the hoop. Check the bottom and note how the lining lays with the fabric of the jacket. I have used these methods for years and have had great success with all of my satin jacket embroidery orders. Good Luck!


How to Hoop Satin Jackets For Machine Embroidery

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